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The FUJI logo is linked to a Daiwa rod featuring at least one FUJI element, whether it’s a reel seat or guide.
FUJI KOGYO CO., LTD was founded on 20 January 1945 in Japan and is the world’s leading rod component manufacturer. Daiwa and Fuji have been collaborating as Japanese manufacturers for decades. FUJI has the technical engineering know-how to respond to the increasingly high demands of anglers for improvements in their tackle. In this respect the company is on the same wavelength as Daiwa in terms of putting innovation at the service of the angler.
This is the story behind the FUJI guides, reel seats, rings and other components that you’ll find on numerous Daiwa rod ranges around the world.